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Unlocking Eco-Travel: How Behavioral Science Is Reshaping Tourism

It's difficult to convince travellers and industry players to practice sustainability. Can the field of behavioural science shift industry-wide attitudes to make sustainable tourism the norm?

Many companies worldwide are offering adventure tourism activities while prioritising sustainability and ensuring minimum harm to the environment Photos: Aquaterra Adventures
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As more travellers undertake journeys that have a minimal negative impact on the planet, hospitality businesses and tour operators are waking up to the economic and planetary benefits of travelling responsibly. However, it takes work to change mindsets and convert travellers and those in the travel industry to sustainable practices.