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Food & Drink: How Home Chefs Are Shaking Up The Food Industry In India

They came into their own during the various lockdowns when restaurants closed down and cloud kitchens and home orders became a big hit. People still love them because, let's face it, our eating habits have changed along with many other things. In the first part of the series, we take a look at the home chefs (many of who are women) across different cities in India and how they are changing the food game

Many women have turned their existing culinary skills into an income stream
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Home deliveries and take-outs have become so popular that several shows on OTT platforms have the central character as a home chef. Our busy lives are wrapped in the aroma of home-cooked dishes delivered from someone’s kitchen, and of meal subscription plans, and cloud kitchens.?People have veered off the traditional restaurant route to forge their own culinary paths, and many of them are women who supply delicious khana with the assurance that their food was prepared in hygienic kitchens and delivered following safety guidelines. As an alternate source of income, many people are also cooking from home, and serving customers digitally. We have curated a list of home chefs in India who are flying under the radar, cooking authentic, memorable meals.

CHENNAI

S_Baketales

Blogger and cooking instructor Sara Koshy?has been baking for more than two decades, attending workshops to hone her skills, working on refining and modifying her recipes, and adding new baked delicacies to her menu. She specialises in baked goods, and says the past few months have worked out well for her business. “It’s been a good time for me to work on a few recipes I’d been wanting to try out. The pandemic kept me pretty busy“, she says. While the initial days of the pandemic slowed down all businesses, people living in Sara’s vicinity started contacting her, ordering her dishes once the lockdown rules had eased. “I learnt to make babkas years ago. This was a good time for me to try out different fillings."?

The Buddy's Kitchen

Started by Humera Begum and Mehak Khezan Baig, The Buddy's Kitchen originated as an idea in February 2020, after Humera and Mehak put up their food stall at an event called The Big Picnic in Chennai. “There were some big names participating, but the response that we received left us humbled and overwhelmed. We even received a few partnership offers at the event, which made us think more in this direction”, adds Humera. The duo brought The Buddy’s Kitchen initiative to Instagram around July 2020 and started delivering food to customers. The Zaffrani Matka Phirni is their specialty. “Our deliveries were done through Dunzo and Swiggy so we are able to deliver to most areas across Chennai,” says Mehak. With most of their orders being pre-booked, Mehak and Humera have a well-planned work schedule for the days ahead. “We limit the number of orders on a given day, so that we prepare the meals, for the ones that have already placed an order, with patience and zeal”, says Humera.?


Healthy Chef

Certified nutritionist Maria Priyanka started Healthychef Kitchen almost two years back when she moved to Chennai from Bangalore. With people looking increasingly at healthy food options during the pandemic, they offered monthly and weekly meal subscriptions which were an instant hit. The meal plans are based on two types of diets, low carb and keto. "Every week we have a different menu, and we cater to different cuisines - Indian, Continental, Jamaican, and many more”, says Priyanka. "My kitchen runs from 7:30am to 12:30am." She believes that services like hers are here to stay. “People love healthy home-cooked food being delivered to their doorstep with zero contact in these times. I’ve been getting a great response from Chennai."?

Aakaariyaa

Started in 2018 by certified holistic health coach Deepali Nichani who was in college at that time and had launched it as a passion project "wanting to create the world on a plate” Her journey started with cooking for herself, with the struggle of not being able to find enough options. "Cooking for myself, experimenting with different tastes, feeding family and friends, led me to discover my passion for creating diverse meals and giving people healthier eating options, which are probably not easily accessible to all." Her sushi sandwich is in high demand as well as the pizza, pasta, and mock meat dishes, Buddha bowls and vegan caramel tarts. “After a short break, we decided to relaunch as a fully vegan brand. To our surprise, we received recognition and appreciation immediately.” With orders ranging between 5-50 per day, Deepali believes that veganism as a trend and lifestyle is on an upward graph right now. “More and more people are becoming aware of the benefits of turning to plant-based food."?

BENGALURU

Aurélie Lalande, Plume Delicacies?

Having grown up making French pastries at home in France, Lalande decided to set up her baking business in Bengaluru?in 2019. From leaving her job in the fashion industry to pursuing a degree in baking, she took up the challenge of switching her life to what she truly loved - baking. With support from her friends in India in setting up the business, her range of dishes—French pastries, quiche, cookies, tarts, and cakes—began to receive attention at parties. “People are always happy to taste new dishes,” she says. Despite business being closed in lockdown, Aurélie continued to bake through the period meeting the demand for baked goods. Famous for her lemon tart, the recipe she has not changed in years, she reopened Plume Delicacies.?In no time, orders began to increase as people wanted to try something new. Sharing the workload with two other people, Aurélie is set to take her home chef career to the next level. She has opening her own eatery, Café Plume.?

Spice Charmer

Five years ago, when Jyothi’s Anglo-Indian friend introduced her to a plum cake, she knew that she had to make it at home. From receiving support from family to taking a course on weekends to hone her skills, she soon planned to switch from her corporate job to full-time cooking.?Her food blog, Flavor Flame Fusion, was her first step towards pursuing her passion, which she has been using to review restaurant dishes and write about her own DIY recipes. With a belief that she could make those dishes better than restaurants, the plan was made to start her own home chef journey with the name, Spice Charmer.?Despite having substantial industry knowledge, Jyothi invested her time to learn cooking from YouTube and old-time?cookbooks?that she would purchase from second-hand book shops. "I like masaaledaar khaana", she confesses while talking about her love for dishes like fish curry and dum biryani that reflect her roots in Hyderabad and Tamil Nadu.

During the lockdown, Spice Charmer received huge orders for its organic bread as people were unable to find any bread in the market. Along with her bread, she also delivered other items like homemade jams, stuffed pies, and pizzas. During Christmas, around 15-17kg of cake were made, out of which her plum rum cake became the top seller.?As a home chef, the entire business is managed by Jyothi, and her mother who often helps in choosing fresh ingredients from the market and ensuring that her customers get the best of their organic food.

Rekha Joseph, RJ’S Healthylicious

“People today put more trust on home chefs than commercial bakeries,” says Rekha Joseph, who first started designing bread using ragi, oats, and flour with a creative twist that any child at home would love to eat. Whether it was minion print bread, sculpture art bread, or cake pop, being a mother herself, she exactly knew what would excite young minds. With an aim to use no preservatives, cake gels, and pre-mixes, Rekha began to make customised theme cakes using homemade wine, natural sugar, jaggery, and other organic items.?Over the years, her products have helped her build trust among her customers and motivated her to create her own different style.?

Rhea Aaron, Klaa Kitchen

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A post shared by Rhea Aaron (@klaakitchen)
From having great cooks at home to working as a junior chef for continental cuisine at Marriot International, Rhea Aaron had the right experience and support to take her love for European cuisine to the next level. “Klaasic food" as she and her brother would usually say after enjoying a tasty dish, quite interestingly transformed itself into her venture called Klaa Kitchen, which she launched in August this year.

Fondly recognised for her butter chicken pasty, a new combination of puff and pastry, Rhea aims to provide her customers with lesser-known food dishes in Bangalore that also includes Korean and Portuguese dishes.?“I am not getting back to the hotel," says Rhea, who recently held her first back sale with 60 pastries, all of which were sold out in three hours. Being half-Goan and half-Tamilian, she also loves cooking Goan chicken, homemade puffs, and her mother’s famous cutlets. When her love for European taste unites with her cherished Goan and Tamilian recipes, the scope for experimentation only grows.?After delivering 120 cakes in the festive season, Rhea, who has been receiving new customers through word-of-mouth, plans to expand her venture by travelling to places and making new dishes using local recipes.

With inputs by Nakshatra Shah