Like any other packaged food, the production of baby food requires the use of plastics, paper and metal. Millions of labels and packets are discarded each day, creating a significant amount of paper and plastic waste. It also leads to a spike in the use of diapers, ?as the packaged food is not absorbed as easily as breast milk, which leads to babies excreting more.

ALso read: The Infinite Environmental Benefits of Breastfeeding??

But that does not mean we should blame the mothers who abstain from breastfeeding their children, because they could have several compelling reasons, including medical ones, for this.??

As Adhunika Prakash, the founder?of? Breastfeeding Support for Indian Mothers (BSIM) puts it, “We do not believe that we are superior to mothers who?do?not breastfeed.”

BSIM is a nationally and internationally recognized outfit that believes in empowering women by providing them with support and information during their breastfeeding journey. ?Founded in 2013 when Adhunika? felt isolated during her breastfeeding journey,? BSIM's Facebook community -run by a team of committed breastfeeding mothers- supports over 135,000 individuals today.?

Apart from guiding and supporting new mothers with relevant information and counselling, BSIM helps bust some of the myths surrounding breastfeeding through their Facebook group, using references from WHO and UNICEF.?

Here's 10 of them:?

• Myth no 1: Babies born through caesarean births are not able to feed from their mother, as the body doesn’t produce milk.
• Myth no 2 :? A mother can't? make? enough milk for the baby, if the infant is crying or feeding often.??
• Myth no 3: Exercising affects the taste of breast milk.
• Myth no 4 :?Babies who are breast fed tend to cling to the mother more.
• Myth no 5:?It is difficult for the baby to wean, if the infant has been breast fed for more than a year.
• Myth no 6:? ?Breastfeeding requires washing your nipples each time.
• Myth no 7:?Other replacements cannot be used if the mother is planning on breastfeeding.
• Myth no 8 :?A new born should be kept separate from the mother right after birth, to let the mother rest.
• Myth no 9 :?The mother should only consume plain food at the time of breastfeeding.
• Myth no 10 :?A mother cannot breastfeed if she's sick or taking any medication.

Not one of the above is true.

According to WHO, "Breastfeeding within the first hour of life is recognized as one of the most important actions for infant survival. Yet in India, only 56.6 % infants start breastfeeding within one hour of life. (Source:CNNS 2016-18). With frequent, on-demand feedings, babies do not need water or any other liquids even in hot climates."

Also? read: Countries Failing To Stop Harmful Marketing Of Breast-Milk Substitutes, Warn WHO And UNICEF

Globally, 3 in 5 children are not breastfed during the first hour of their life, says WHO. Over 820 000 children could be saved yearly if all children within 0-23 months were optimally breastfed. Only 41% of infants under 6 months of age are exclusively breastfed.

WHO recommends that:

Mothers initiate breastfeeding within one hour of birth; infants should be exclusively breastfed for the first six months of life to achieve optimal growth, development and health and thereafter, to meet their evolving nutritional requirements, infants should receive nutritionally adequate and safe complementary foods, while continuing to be breastfed; and
breastfeeding should continue for up to two years or beyond.

Apart from the fact that breastfeeding, particularly during the first few weeks of a child’s birth, provides major nutritional and psychosocial benefits, it also builds immunity against various diseases and ailments, thus bringing down healthcare costs.

Also read: Why Breastfeeding Benefits The Planet

“Human milk is uniquely tailored to meet the nutrition needs of human infants. It has the appropriate balance of nutrients provided in easily digestible and bioavailable forms,” asserts the ?American Dietetic Association.

And if you needed any more reasons to justify the critical importance of breastfeeding, it also protects the mother from certain diseases like diabetes, breast and ovarian cancer, complications related to the heart and also relieves the mother from postpartum depression.

#ReachEachChild?