Every day when we open YouTube or land on Instagram, we come across a new music video release! Don't you think that the craze over these has peaked at greater levels in the past few years? Yes, it did! And explaining why people are loving these music bits with visual stories, famous producer Sandil Dang has presented his stance.
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He is the founder of Benchmark Entertainment and has released numerous chartbuster music videos. Being a part of that world, he has seen it evolve every day. Commenting on the demand for music videos, Sandil Dang says, "We have been enjoying these singles for decades. Earlier, it was on TV, and now it's on YouTube. Music videos have always been an important part of the entertainment world. People love listening to music, and when the lyrics are complemented by a gripping storyline, they are even more captivating."
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True, isn't it? While there are multiple series, movies, and short films available to watch and pass our time, music videos are a whole different mood. Sandil Dang further adds, "The silent majority has a habit of fantasising about the lyrics of songs or relating to their ongoing story. This motivates them to watch more and more music videos. I am glad that we are living in an age of advanced technology. People can now enjoy songs on the go using their smartphones or laptops. Thus, music videos are being loved even more."
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If you are waiting to vibe to a new music video, then let us tell you that Sandil Dang is already working on a few. Recently, the producer was seen in Budapest working on his upcoming music video, which stars Lock Up queen and Kacha Badam Song sensation 'Anjali Arora.' Similarly, he was also spotted in Amsterdam, shooting for another music video. Besides this, Sandil is also preparing for a film's launch.
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The producer ventured into the entertainment world by producing the Gujarati film Chhello Divas: A New Beginning. Noticing the love for music videos, Sandil Dang then produced a few of them, like Insaaf, Na Maar, Yaara, Paa Lawanga, Maar Hi Dalogi, Necklace, Hunter, and many more. We hope he will keep delighting us with such music videos.