NBC News Cancels Contract With Ronna Mcdaniel. What Led To This Dramatic Turn Of Events?

NBC News has reversed its decision to hire former Republican National Committee Chair Ronna McDaniel as a paid political analyst, following intense backlash and criticism.

Harshita Das

Updated on: 27 March 2024 8:23 pm

Republican National Committee chair Ronna McDaniel speaks before a Republican presidential primary debate hosted by NBC News on Nov. 8, 2023. Photo: AP

In a dramatic turn of events, NBC News has reversed its decision to hire former Republican National Committee (RNC) Chair Ronna McDaniel as a paid political analyst. The move comes after a week of intense internal and external backlash surrounding McDaniel's role in efforts to overturn the 2020 election results and her history of criticizing the press.

Controversial hiring sparked outcry

NBC News faced a storm of criticism following its hiring of former Republican National Committee chair Ronna McDaniel as a paid political analyst. McDaniel's role in efforts to overturn the 2020 election and her attacks on the press stirred intense backlash from the network's top anchors. Many saw the decision as a betrayal of journalistic standards.

On-air revolt

NBC and MSNBC anchors wasted no time in voicing their strong objections. Prominent figures such as Chuck Todd, Mika Brzezinski, Joe Scarborough, and Rachel Maddow used their platforms to denounce the hiring, citing concerns about promoting figures who undermine democratic institutions and attack the media's role as a watchdog.

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NBCUniversal's decision

In response to the outcry, NBCUniversal News Group President Cesar Conde announced the ousting of Ronna McDaniel. Conde acknowledged the concerns raised by the network's staff and took responsibility for the decision, emphasizing the collective recommendation by the leadership team.

Legal battles and agency split

Adding fuel to the fire, reports emerged suggesting McDaniel anticipated a potential legal battle with NBC and had severed ties with Creative Artists Agency (CAA), the talent agency that facilitated her deal with the network. This highlighted the deep divisions within the media landscape and the potential legal ramifications of the hiring decision.

Network's Response

Following Conde's announcement, MSNBC hosts Joy Reid and Rachel Maddow commended the decision, characterizing it as bold and respectful toward the network's staff. The move reflects a commitment to integrity and accountability in journalism.

Leadership accountability

The McDaniel controversy casts a spotlight on the leadership of NBCUniversal News Group, including Cesar Conde, NBC News president Rebecca Blumenstein, and others. Their decision to sever ties with McDaniel demonstrates responsiveness to internal concerns and a willingness to course-correct in the face of public scrutiny.