The Mom Store Is Poised To Be The Next D2C Brand To Watch Out For In Mom & Baby Space

Besides maternity clothing, The Mom Store has smartly built itself as infant and kid’s wear brands as well keeping the central focus on the mom as they key influencer for purchase decision also thereby driving repeat purchases by completing all offerings in the motherhood journey. It’s infant wear offering consists of gender-neutral styles and prints and plays on beautiful pastel colors and has some unique offerings like baby clothing for premature born babies as well.

One of the emerging categories for The Mom Store is also ‘Family Twinning’ with matching T-shirts, PJs and ethnic wear for parents and kids for travel aficionados and social media friendly audience alike, and even those millennial parents just looking to have fun with their kids.

According to Surbhi Bhatia, Founder, The Mom Store “Maternity and Infants both are one of the fastest growing apparel categories- maternity for its sheer lack of options, and infants for lack of brands as it has traditionally been a largely unorganized segment. We are looking to again grow by 100% in the next two years and accelerate our growth to become the brand every mom goes to when they reach this milestone of motherhood in their lives. The USP of our dresses is that they are perfect for pregnancy, nursing and even beyond. The zippers are adequately concealed, easy to operate, allowing breastfeeding moms to get a range of options while they are on vacation or going out with family and friends. We have been able to become one of the most preferred brands for mom and baby in the premium segment thanks to the thought and care behind our products and the curated marketplace we have built with a deep understanding and social listening of our customers.

Maternity and nursing collections that are available on the website have been personal to the founder herself. Being a young mother of 2, Surbhi Bhatia started The Mom Store based on her own personal journey and is closely involved in both development of maternity and baby apparel clothing range. She is active of The Mom Store’s Instagram handle @the_mom_store displaying the range available at the website. Recently, Surbhi Bhatia has also been recognized as one of the Top 30 E-commerce leaders in the retail D2C Innovation Summit that was held in Bengaluru.

In 2022, The Mom Store started their first retail store in Bangalore as a concept store and pilot to venture into retail. They are also present in more than 100 Mothercare stores across India in different categories. They are also expanding internationally this year with a leading retailer in South East Asia and another one in Canada. They have also collaborated with corporates like Pine Labs, Meesho, DC Capital to help them curate hampers for their employees who have become new parents, customizing the offerings for them in a co-branded format.

What is commendable is that the brand has seen this growth while growing organically in a bootstrapped manner and sustainably developing new business lines and building customer trust that have aided its scale in the last 4 years since inception.