Heer Fashion, A Leading B2C Brand, Empowers Women With Its Rich Heritage Saree Collection And Unique Offerings

Updated on: 2 August 2023 8:18 am

Heer Fashion

The brand has been redefining online saree shopping with unmatched variety and video experience

In a world where fashion is constantly evolving, Heer Fashion stands out as a trailblazer in the online saree e-commerce industry. As a B2C brand, Heer Fashion has garnered a reputation for its unparalleled variety of sarees and its dedication to empowering women through elegant clothing options that celebrate their cultural roots. With over 12 years of experience in the e-commerce business, the fashion brand has successfully carved a niche for itself, showcasing the rich heritage of various Indian states through its extensive saree collection.

Heer Fashion’s journey began with a vision to empower women and provide them with sarees that not only exude beauty but also boost their confidence. The brand's founder recognized the rising demand for Indian ethnic wear, including traditional sarees, and decided to leverage Surat's status as a textile hub to bring these exquisite pieces to the forefront. By directly sourcing quality fabrics and craftsmanship, Heer Fashion ensured that each saree exudes elegance and finesse.

One of the key challenges faced by the brand in its early days was managing product returns, especially during the pandemic. However, with a relentless focus on customer service and logistics, Heer Fashion overcame these obstacles and earned the trust of its customers. Its commitment to providing 7-day easy returns and 100% refunds to bank accounts, if unsatisfied with a product, further solidified its customer-centric approach.

Heer Fashion's strength lies in its vast variety of sarees, with a catalogue boasting over 5000 unique pieces. From traditional bandhani, paithani, and banarasi to kanchipuram, silk, and patola sarees, customers can explore a myriad of options that celebrate India's diverse cultural heritage. The brand also offers sarees made from premium fabrics like cotton, silk, Georgette, chiffon, zari weaving, satin, and organza, ensuring a perfect match for every occasion.

Moreover, what sets Heer Fashion apart is its innovative video shopping experience. Customers can watch influencers' reviews of sarees before making a purchase, thereby enhancing trust and providing an immersive shopping experience. Popular TV serial “Tarak Mehta Ka Ulta Chashma" actress Sonalika Joshi (Madhvi Bhabhi), has also been associated with Heer Fashion, adding to the brand's allure.

Heer Fashion's commitment to direct selling and cutting out intermediaries allows the brand to offer premium quality sarees at affordable prices, fostering a customer retention rate of 40%. The brands own e-commerce platform enables efficient order tracking and easy payment options, including UPI, debit cards, and credit cards. Furthermore, the dedicated customer support team ensures that shoppers receive personalized assistance throughout their shopping journey.

Looking ahead, Heer Fashion envisions a future with 50+ outlets across India, catering to a growing clientele both domestically and globally through exports. Additionally, the brand plans to venture into wholesale B2B trade and expand its offerings to include women's accessories like jewellery and designer blouses. With an ambitious goal of achieving a 60% customer retention rate, the B2C brand is determined to maintain its position as a pioneer in the online saree shopping industry.

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