Entertainment Will Not Take Backseat: Annu Kapoor on OTT Impacting Bollywood Box Office

Ahead of the show’s premiere, Kapoor , in an interview, spoke about?changing tides in Bollywood and shared his views on the diminishing boundaries between North and South films. Lately, regional films especially from the South have been doing great business in the Hindi-speaking circuits.

?“There are other primary factors that we have to take into consideration which involves a lot of socio-political and religious scenario in our country. That is also one of the reasons behind the acceptance of OTT, besides easy accessibility," he told the publication pointing out that?besides OTT offering a wide reach, which allows people to explore more content, there are a few other factors as well that have contributed to the shift in trends.

Ask the veteran actor if OTT is posing a challenge to Bollywood at the box office, Kapoor told in an interview,?“I am the wrong person to tell because I don’t watch cinema, I don’t watch TV or I don’t listen to the radio, I don’t watch films, I am a happy man but I know that people have earned a lot of money by making these Instagram Reels and TikTok videos on various platforms. So there are other avenues and platforms (that have opened up) besides OTT (that help make money) even for those who are not actors."

Kapoor also pointed out that regardless of the streaming platforms, Indian entertainment is not going to take a hit. He added that there have been a few movies that have been enjoyed by the audience regardless of the medium, such as his own film Khuda Haafiz. He said that the entertainment industry will never take the backseat. “Therefore, be it OTT, cinema, or television, they have such a wide reach which is why we need serious and committed people in the industry otherwise, all these entertainment platforms could pose a threat to the country," he said.

With 'Crash Course', Kapoor works with yet another group of new faces and actors. However, he said that new faces or young faces, is?a secondary thing for him. "What is primary thing is the talent — whether they have spark, whether they have potential as an actor or not, and that matters. And I am extremely happy to tell you that (the cast of Crash Course) all are very talented."

The actor went on to advise the young generation of actors to face senior actors as much as they can for it will help them build confidence. “The more you face senior actors, the more your confidence builds. But don’t do it with animosity or affection, just focus on your character and role. So be fearless," he said.

“If a senior person comes and tells you what to do and what not to do, that could also backfire. ‘Why are you telling me?’ (they could say) So I don’t do that. I was very cool, very natural without being patronising with them. My producers and directors have invested so much money on you, they aren’t fools to have taken them," he added.