This follows the phenomenal success of the ‘KGF 2’ trailer, which captivated fans and industry alike. With close to 150 million views, the ‘KGF: Chapter 2’ trailer has also become the most viewed trailer in India in 24 hours, with a record of 109+ million views.

‘KGFverse’ is a digital avatar-based environment dedicated to ‘KGF’ movie franchise enthusiasts. The goal is for the community to be able to create a series of games and virtual settings that will allow ‘KGF’ to be extended into the metaverse. As a first stage, supporters receive access to the ‘KGFverse’ chapter by owning the El-Dorado book token on which ‘KGF’ is based. It allows owners to join the membership club, which grants them access to the movie's avatars, props, and land parcels in the form of NFTs.

It is Rocky Bhai's way of contributing to the community. Over time, developers will be able to construct and extend the ‘KGFVerse’ by building games using the NFTs. ‘KGFverse’ members will get unique access to NFTs, surprise airdrops, and the option to attend physical events linked to the film.

Speaking on the ‘KGFverse’ launch, Vijay Kiragandur, Founder of Hombale Films, said, “Metaverse is the new frontier of the Internet and an innovative way to engage with audiences and movie fans. It is the future of virtual hangouts and a new way of consuming content, and therefore, we are exploring this space to enable our fans to interact with elements of both chapters of KGF in the metaverse.”

'KGF: Chapter 2' will be released nationwide on April 14 in Kannada, Telugu, Hindi, Tamil, and Malayalam. It is written and directed by Prashanth Neel, one of the most sought-after directors, and is produced by Vijay Kiragandur under the Hombale Films banner.