"India is now racing towards being a hub of unicorns, start-ups, and entrepreneurship at an all-new high. One common thread that encompasses all these big-ticket achievements is Innovation and protection of ideas. I am thankful to the Hon'ble Court for once again instilling confidence into the community the very belief and importance of intellectual property and ownership of copyright as one of the inevitable business assets today." said Bodhishatta Karfa, Director, EXCHANGE 22
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What triggered the filing of the suit by EXCHANGE 22 was MyFab11 launching an almost replica version of EXCHANGE 22 just a day before the beginning of the Indian Premier League 2022. The new version cloned not only the gaming interface but also front-end analytics gaming data, including player prices, etc. Furthermore, MyFab11's imitation efforts extended to adopting similar advertising and promotional strategies and the overall advertising approach. In addition, the new update's concept, expression, and user interface substantially reproduced EXCHANGE 22's registered copyright.
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Hon'ble Delhi High Court granted an injunction to MyFab11 from being downloaded by the users through their app, official website, or any other means, platforms, updates, etc. Additionally, all app stores housing the MyFab11 app have been directed to delist the app. The domain registrar was also directed to suspend the domain name registration for myfab11.com.
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