'The Beatles’ spiritual teacher'- this is how a recording of the Maharishi’s lectures was sold in the 1960s, as his name became as big as the band itself, following their association with him. The spiritual boom in the West during the 1950s and 1960s can be credited largely to Maharishi Mahesh Yogi, who popularised the concept of transcendental meditation through the Spiritual Regeneration Movement. The key factor in his brand of spiritualism was to distinguish this form of meditative practice from the rituals of Hinduism and other religions. He inherited this technique from the Hindu guru Swami Brahmananda Saraswati, which involves chanting a special Sanskrit mantra (phrase or word) mentally, twice a day. The repeated chanting of the mantra is supposed to bring down the pace of one’s mental activity and consequently, the individual is supposed to attain a higher realm of consciousness. The aim of the ritual is to attain inner peace and a serene physical state. Maharishi Mahesh Yogi’s style of spiritualism gained significant international traction after the Beatles, a world-renowned band, paid him a visit at his ashram in Rishikesh in February 1968.