One of the first schemes that Jayalalitha launched after coming to power in 1991 was the ‘cradle baby scheme’, which allowed people to anonymously hand over their babies to the State—in a bid to reduce female foeticide. During her 14-year rule as chief minister, apart from broad welfare schemes like the famed Amma Canteen, free rice, packaged drinking water at a cheap price, family mediclaim, and fair price pharmacies, she specifically targeted women as a constituency–with schemes for both women and children–including gifts for the newborn to encourage institutional delivery, marriage gift for women who have completed a degree or diploma, free school uniform, free laptops for students at government-run higher secondary schools and colleges, and scooters for women at a subsidised rate, among others.