It’s a crisis that hides in plain sight. And Prime Minister Narendra Modi singles it out in his radio talks, from the ramparts of the Lal Qilla, for his 49.3 million followers on Twitter. He hammers home his impatience for the scourge to go away: “Main bechain hoon, main besabr hoon, main vyakul hoon” and pledges a new tryst with destiny: a malnutrition-free India by 2022. A new national lexicon is gaining ground for something that isn’t often in the news.