Nair struck upon the idea of linking tourism—the district was a beneficiary of the post-90s boom in the sector but little of this windfall trickled down to its significant adivasi population—to tribal welfare. In 2010, he launched a scheme that would utilise a colonial-era bungalow within the plantation as a tourist resort in order to generate revenue to provide a free noon meal for the workers. “In just three months, medical reimbursements dipped sharply as the simple traditional lunch of rice gruel and bean sprouts began to work its magic. As the scheme and resort grew in popularity, we started serving a full course meal with fish dishes, vegetables and rice. Once the workers no longer had to worry about their next meal, it was a huge burden lifted. The experience taught me the affirming power of food,” says Nair. In his near-two-year tenure, production at the 400-acre estate more than doubled to nearly 15 lakh kilograms per annum from its annual average of six lakh kilograms. As well, worker retention levels improved as fewer people felt compelled, as had been the norm, to seek out greener pastures whether in private estates or out-of-state.